Digital communication strategy ied

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

In partnership with the company's CIO and senior management team, you will responsible to enhance Trendy's technology capacity/solution and service on the company's existing strong retail business and brand equity of Trendy and to ensure the planning, development, implementation and transformation of IT infrastructure, enterprise system, IT best support and deliverable that link with business needs and growth.Support the company IT strategy, provide technological guidance within an organisation, be capable to envision & influence business & technology, change to use technology as enabler for advancing quality, effectiveness, convenience & efficiency.Work closely the Chief Digital Officer to establish the best strategy to approach the digital transformation and the omnichannel strategy of the Group.Cross fertilisation will be a key to set a new vision and a cross functional approach with all the divisions and business units of the company.You will identify opportunities and risks for business, including identification of technology trends, opportunities for innovation, and assessment of marketplace obstacles and technical hurdles to the business success.You will establish and supervise the software development process, setting short-term and long-term objectives and assessing progress as defined by the selected software development methodology.Direct development and execution of an enterprise-wide information security plan that protects the confidentiality, integrity, and availability of the company's data and servers.Direct development and execution of an enterprise-wide disaster recovery and business continuity plan. Aligning the IT strategy with the overall business strategy of the organisation, you will manage the day-to-day operations of the information technology department, ensure IT operations, implementation, restructuring, innovation and service link with the needs from the various units of an organisation (such as accounting departments, risk management, HR, design, marketing, digital, retail operation, e-commerce, BUs and so on). Ensure that IT infrastructure and digital assets are working efficiently and effectively as well as technology standards and best practices are maintained across the organisation. You will maintain up-to-date knowledge of technology standards, industry trends, emerging technologies, and software development best practices and share knowledge, mentor, and educate the management, staffs, partners, customers, and stakeholders with regard to the company's technological vision, opportunities, and challenges. Collaborate with the appropriate departments to assess and recommend technologies that support company organisational needs. Ensure company technical problems are resolved in a timely and cost-effective manner. Develop, track, and control the development and deployment annual operating and capital budgets for purchasing, staffing, and operations. Temporary Omnichannel Project Challenging IT Transformation Program University degree or above in the field of engineering, computer science, information technology.A Master/PHD or MBA degree is preferred.A minimum of 10 years related working experience with at least 5 years in IT/ CIO position or a similar managerial role.Deep knowledge and substantial experience of designing/developing IT systems and planning IT implementation, project management in a leading sizeable Multinational companies.Proven leadership ability. Strategic thinking combined with strong capability in execution. A temporary manager with a specific focus on the business, someone able to convey a vision, with strategy and management skills and diplomatic approach. Monitoring in which way the ICT/Digital is impacting the company, in terms of sales, internal mood and brand awareness. Ability to set and manage priorities judiciously. Self-motivated and directed as well as service orientation mind-set. Superior analytical, evaluative, and problem-solving abilities. Excellent interpersonal skills, with the ability to motivate in a team-oriented, collaborative environment. Excellent written and oral communication skills.Fluency in Italian and English is required. Our client is a leading International retail group. Great career opportunity within multinational environment.

MF Consultant – società di servizi HR alle aziende. Esperti di Head Hunting & Executive Search; Talent Acquisition Outsourching e RPO, Temporary Manager e Coaching & Mentoring, Per importante azienda cliente internazionale specializzata in Food & Pet food stiamo cercando un Financial BP per l'Headquarter di Milano. Job Purpose To support our value creation journey, the Finance Business Partner plays a critical role in providing financial leadership and decision support in line with our business strategies. Along with providing visibility and insights on financial performance, you steer the business performance to deliver on financials objectives. You will also be on the forefront of driving our digital reporting journey and enabling the democratization of financial data. The role will also business partner our Advertisment, Consumer Promotion & Display (ACP&D) budget and Logistic costs. You will be reporting into the Unit CFO and be part of a diverse & motivated finance team. The role is based Milan with a local employment contract. Key Responsability - Support step 1 (PMR), Step 2 (DMR) and Step 3 (SMR) of the S&OP+ process. - Collaborate closely with the S&OP+ leader to drive/understand the right discussion across the entire S&OP+ cycle. Facilitate step 4 (IR) and prepare step 5 (MBR). Reviewing performance and outlook against plan / expectations and identify actions to be taken. Ensure fundamental decisions and gaps to plan are appropriately escalated to step 4. Modelling of financial shape and outlook, with strong directional periodic forecasts - volumes, NSV and profit expectations reflective of product / customer mix. - Prepares the periodic financial reporting, including performance analysis and comments for management and other stakeholders. - Supports the financial shaping process and target settings. Ensuring financial plans are fully aligned to the strategic direction and aspirations of the business. - Drives local digital reporting journey and drive financial acumen as well as value creation mindset within the organization through proper communication, education and/or influence. - Ensure adherence to Trade Spend budgets throughout the year, and take corrective action where necessary - Initiate, lead, and manage projects which will improve current business processes/procedures and deliver against strategy (including S&OP+ and resource allocation) - Builds effective cross-functional networks at all levels of the organization (Unit, Region, Global) to ensure effective communication. ACP&D Business Partnering - Partners with the budget owners to ensure that ACP&D investment is align with strategic priorities and that their ACP&D spend is align with approved budgets. - Drives strong governance of the AC&P budget and provide accurate accruals as part of our closing process. - Responsible for the financial analysis / impact of the effectiveness of promotional activities and trade investments to drive value creation and to drive portfolio and customer mix as per business strategy. Supply Business Partnering - Support Logistic Team in Supply projects costs and ROI assessment, AEP process and forecast process. - Partners with the budget owners to ensure that the logistic costs are aligned with approved budgets - Drives strong governance of the logistic budget and provide accurate accruals as part of our closing process. Context and scope This role interacts with departments across the Unit's organization, especially with Demand and Supply by providing forward looking financial insight on market conditions and alternative business scenarios. - Works closely with Demand Functions and Supply to provide quality financial insights for decision making. - Oversees group reporting to provide a perspective on the topline and P&L trends, identifying opportunities, challenges and proposing actions to address them. - Support leadership team to provide financial and market data to support decision making - Supports S&OP+ process contributing to the reconciliation and preparation of the MBR deck for discussion. - Support SRM process (Sales Revenue Management Initiatives) in the unit. - Provide visibility to all Associates on the company's financials, through financial insights on business and specific trainings on financial data and tools. Job Specification - Education & Professional Qualification - Bachelor's degree in Economy, Finance, Accounting or related fields - Professional proficiency in English - Advanced Excel skills - Experience with Power BI is a plus - Good communication skills - Minimum 3 years in a similar position ideally for a FMCG multinational company. - Navision - Hyperion Oracle - Excel / Power BI - Strong sense of business, critical thinking, approachability, communication, organization agility and ROI mindset are the main features required for this position. Modalità di lavoro: smartworking 50% a settimana CANDIDATI PER AVERE MAGGIORI INFORMAZIONI!!! A proposito di noi! MF Consultant è nata nel 2015, nel tempo è cresciuta grazie al duro lavoro di professionisti che si sono sempre distinti per ambizione e passione, uniti da un grande senso di rispetto per il valore umano delle risorse aziendali. Siamo al fianco di aziende di ogni dimensione e settore merceologico presenti su tutto il territorio nazionale offrendo la nostra professionalità in: - HEADHUNTING & EXECUTIVE SEARCH: Seguiamo le selezioni di Top manager, Middle manager, Key Resources, Coordinator provenienti da differenti settori e con esperienze nazionali e internazionali. - TALENT ACQUISITION OUTSOURCING & RPO: La nostra forza sta nella mappatura delle competenze e creazione di JD con intervista strutturata al management, applichiamo tecniche e strumenti personalizzati di ricerca del profilo ideale; Il nostro must è il rispetto delle singole pari e la governance dei tempi e del budget che ci vengono affidati. - SERVIZI DI CONSULENZA HR TEMPORARY: I nostri HR Consultant aiutano l'impresa a gestire il personale in ogni ambito e processo della vita aziendale. Analizziamo tutti i processi relativi alla gestione e allo sviluppo delle risorse umane, a partire dal Recruitment, passando per l'Onboarding, per la Pianificazione e il Monitoraggio delle Performance. Siamo anche esperti di Training, Counseling, Professional & Business Coaching; Evaluation, Talent e Performance Management; Diversity & Inclusion, Internal Communication; Brand Identity e Web Reputation; Employer Branding ma anche di Offboarding - LEARNING & DEVELOPMENT: Una persona valorizzata nelle proprie capacità personali e professionali sarà più motivata anche nel proprio lavoro, offrendo all'intera organizzazione un valore aggiunto. La mission dei nostri corsi è di creare team forti e coesi in cui ciascun componente sia in grado di lavorare insieme e in modo autonomo valorizzando l'Unicità del singolo e la sua integrazione nel gruppo. La nostra offerta formativa può essere modulata e costruita sulle esigenze delle persone e dell'organizzazione: Formazione finanziata; Formazione manageriale e soft skill; Percorsi di professional & business coaching; Counseling aziendale e team building. MF Consultant sostiene da sempre il talento delle persone; si impegna, pertanto, a promuovere un ambiente di lavoro inclusivo. Settore: Industria alimentare Ruolo: Finanza/Contabilità/Revisione Gestisce altre persone: No Tipo di occupazione: Contratto a tempo indeterminato Inquadramento: Direzione/Quadri

MF Consultant Sas di Marisa Ferrara & C MF Consultant – società di servizi HR alle aziende. Esperti di Head Hunting & Executive Search; Talent Acquisition Outsourching e RPO, Temporary Manager e Coaching & Mentoring, Per importante azienda cliente internazionale specializzata in Food & Pet food stiamo cercando un Financial BP per l'Headquarter di Milano. Job Purpose To support our value creation journey, the Finance Business Partner plays a critical role in providing financial leadership and decision support in line with our business strategies. Along with providing visibility and insights on financial performance, you steer the business performance to deliver on financials objectives. You will also be on the forefront of driving our digital reporting journey and enabling the democratization of financial data. The role will also business partner our Advertisment, Consumer Promotion & Display (ACP&D) budget and Logistic costs. You will be reporting into the Unit CFO and be part of a diverse & motivated finance team. The role is based Milan with a local employment contract. Key Responsability - Support step 1 (PMR), Step 2 (DMR) and Step 3 (SMR) of the S&OP+ process. - Collaborate closely with the S&OP+ leader to drive/understand the right discussion across the entire S&OP+ cycle. Facilitate step 4 (IR) and prepare step 5 (MBR). Reviewing performance and outlook against plan / expectations and identify actions to be taken. Ensure fundamental decisions and gaps to plan are appropriately escalated to step 4. Modelling of financial shape and outlook, with strong directional periodic forecasts - volumes, NSV and profit expectations reflective of product / customer mix. - Prepares the periodic financial reporting, including performance analysis and comments for management and other stakeholders. - Supports the financial shaping process and target settings. Ensuring financial plans are fully aligned to the strategic direction and aspirations of the business. - Drives local digital reporting journey and drive financial acumen as well as value creation mindset within the organization through proper communication, education and/or influence. - Ensure adherence to Trade Spend budgets throughout the year, and take corrective action where necessary - Initiate, lead, and manage projects which will improve current business processes/procedures and deliver against strategy (including S&OP+ and resource allocation) - Builds effective cross-functional networks at all levels of the organization (Unit, Region, Global) to ensure effective communication. ACP&D Business Partnering - Partners with the budget owners to ensure that ACP&D investment is align with strategic priorities and that their ACP&D spend is align with approved budgets. - Drives strong governance of the AC&P budget and provide accurate accruals as part of our closing process. - Responsible for the financial analysis / impact of the effectiveness of promotional activities and trade investments to drive value creation and to drive portfolio and customer mix as per business strategy. Supply Business Partnering - Support Logistic Team in Supply projects costs and ROI assessment, AEP process and forecast process. - Partners with the budget owners to ensure that the logistic costs are aligned with approved budgets - Drives strong governance of the logistic budget and provide accurate accruals as part of our closing process. Context and scope This role interacts with departments across the Unit's organization, especially with Demand and Supply by providing forward looking financial insight on market conditions and alternative business scenarios. - Works closely with Demand Functions and Supply to provide quality financial insights for decision making. - Oversees group reporting to provide a perspective on the topline and P&L trends, identifying opportunities, challenges and proposing actions to address them. - Support leadership team to provide financial and market data to support decision making - Supports S&OP+ process contributing to the reconciliation and preparation of the MBR deck for discussion. - Support SRM process (Sales Revenue Management Initiatives) in the unit. - Provide visibility to all Associates on the company's financials, through financial insights on business and specific trainings on financial data and tools. Job Specification - Education & Professional Qualification - Bachelor's degree in Economy, Finance, Accounting or related fields - Professional proficiency in English - Advanced Excel skills - Experience with Power BI is a plus - Good communication skills - Minimum 3 years in a similar position ideally for a FMCG multinational company. - Navision - Hyperion Oracle - Excel / Power BI - Strong sense of business, critical thinking, approachability, communication, organization agility and ROI mindset are the main features required for this position. Modalità di lavoro: smartworking 50% a settimana CANDIDATI PER AVERE MAGGIORI INFORMAZIONI!!! A proposito di noi! MF Consultant è nata nel 2015, nel tempo è cresciuta grazie al duro lavoro di professionisti che si sono sempre distinti per ambizione e passione, uniti da un grande senso di rispetto per il valore umano delle risorse aziendali. Siamo al fianco di aziende di ogni dimensione e settore merceologico presenti su tutto il territorio nazionale offrendo la nostra professionalità in: - HEADHUNTING & EXECUTIVE SEARCH: Seguiamo le selezioni di Top manager, Middle manager, Key Resources, Coordinator provenienti da differenti settori e con esperienze nazionali e internazionali. - TALENT ACQUISITION OUTSOURCING & RPO: La nostra forza sta nella mappatura delle competenze e creazione di JD con intervista strutturata al management, applichiamo tecniche e strumenti personalizzati di ricerca del profilo ideale; Il nostro must è il rispetto delle singole pari e la governance dei tempi e del budget che ci vengono affidati. - SERVIZI DI CONSULENZA HR TEMPORARY: I nostri HR Consultant aiutano l'impresa a gestire il personale in ogni ambito e processo della vita aziendale. Analizziamo tutti i processi relativi alla gestione e allo sviluppo delle risorse umane, a partire dal Recruitment, passando per l'Onboarding, per la Pianificazione e il Monitoraggio delle Performance. Siamo anche esperti di Training, Counseling, Professional & Business Coaching; Evaluation, Talent e Performance Management; Diversity & Inclusion, Internal Communication; Brand Identity e Web Reputation; Employer Branding ma anche di Offboarding - LEARNING & DEVELOPMENT: Una persona valorizzata nelle proprie capacità personali e professionali sarà più motivata anche nel proprio lavoro, offrendo all'intera organizzazione un valore aggiunto. La mission dei nostri corsi è di creare team forti e coesi in cui ciascun componente sia in grado di lavorare insieme e in modo autonomo valorizzando l'Unicità del singolo e la sua integrazione nel gruppo. La nostra offerta formativa può essere modulata e costruita sulle esigenze delle persone e dell'organizzazione: Formazione finanziata; Formazione manageriale e soft skill; Percorsi di professional & business coaching; Counseling aziendale e team building. MF Consultant sostiene da sempre il talento delle persone; si impegna, pertanto, a promuovere un ambiente di lavoro inclusivo. Settore: Industria alimentare Ruolo: Finanza/Contabilità/Revisione Gestisce altre persone: No Tipo di occupazione: Contratto a tempo indeterminato