Shopper marketing category development

La risorsa sarà principalmente responsabile del supporto alle attività di marketing e promozioni relative al punto vendita, oltre a fornire estrazioni di dati di mercato, analisi e presentazioni. Principali attività: * Sviluppo e aggiornamento delle schede tecniche * Sviluppo di cataloghi * Progettazione del punto vendita * traduzioni inglese / italiano * Supporto al team di vendita / account sul campo relativo a informazioni tecniche e all'invio di materiali POP * Estrazioni di dati Nielsen * Analisi dei dati di mercato * Aggiornamento delle informazioni tecniche e piattaforme visive per i clientiMultinazionale settore Personal CareShopper Marketing & Category Development Trainee Il/la candidato/a ideale avrà le seguenti caratteristiche: * Laurea in Economia, Management, Marketing * Ottima conoscenza della lingua inglese (specialmente scritta) * Pensiero creativo e rigoroso * Una forte attitudine per l'analisi * Buone capacità relazionali * Organizzazione e multitasking * Forte interesse o prima esperienza in FMCGMultinazionale settore Personal CareOttima opportunità di carriera.Salario da 7.200 €/mese a 7.200 €/mese

Space Work seleziona un* TRADE MARKETING MANAGER per importante azienda alimentare, leader nazionale di produzione di prodotti ortofrutticoli freschi e pronti al consumo. Realt moderna e dinamica, orientata allo sviluppo europeo e allinnovazione costante. Descrizione dellattivit: A Diretto contatto con il Direttore Commerciale la persona inserita si occuper delle seguenti attivit: - Dati shopper e sviluppo strategico dei dati di copertura del mercato (nielsen) - Supporto alla direzione commerciale nellanalisi della profittabilit dei clienti e delle linee di prodotto - Monitoraggio andamenti di mercato e analisi della concorrenza - Gestione della business intelligence aziendale e dei dati di sell-in - Attivit di category management come progetti assorimentali e definizione dei planogrammi per cliente - Massimizzazione della visibilit dei prodotti nei punti vendita - Responsabilit gestionale del software di sell-out: sviluppo strategico, manutenzione assortimenti e punti vendita, coordinamento informatizzazione flussi, gestione problematiche Requisiti richiesti: - Laurea in Economia/Gestione dImpresa/Marketing - Ottima conoscenza del Pacchetto Office e praticit nellutilizzo di B.I e gestionali aziendali - Buona conoscenza della lingua inglese - Flessibilit, capacit di lavorare in teams e di problem solving Lazienda offre: - Contratto di assunzione. Inquadramento commisurato allesperienza e Ral 40.000/45.000 + premio produzione + ticket restaurant Sede di lavoro: Bassa Bresciana Referente della selezione: Dott.ssa Marta Bontempi L' offerta di lavoro qui pubblicata si rivolge a candidati di entrambi i sessi ai sensi della legge (D.Lgs. 198/2006) PER PARTECIPARE ALLA SELEZIONE CANDIDARSI ALLANNUNCIO https://spacework.intervieweb.it/jobs/trade-marketing-manager-rif-63747-469272/it/

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Sr Product Manager, MS Italy-Milano Summary Liaising with HQ and under the supervision of the Assoc. Director, Marketing, this position will be responsible for the development of marketing programs targeted towards physicians, patients, nurses and other allied health professionals and to devise a competitive marketing strategy to differentiate the brand(s), supported by impactful and innovative tactical programs (within a defined budget and ABPI code compliant). This position autonomously develops and implements pre-launch and launch ma Job Category Sales & Marketing Requisition Number 34245BR Job Description Liaising with HQ and under the super...

Key Account Manager, SMA – Trent, Friuli VG, Ven, Em Rom, Mar Italy-Milano Summary The SMA Key Account Manager (KAM) main responsibility is to drive the care for SMA patients by improving patient identification and market development, create territory, account and customer strategies to achieve area sales, market share and profit targets for their territory - Emilia Romagna, Marche, Veneto, Friuli Venezia Giulia, Trentino Alto Adige – candidate to be based in Emilia Romagna. Job Category Sales & Marketing Requisition Number 33130BR Job Description Overvew The SMA KAM is key point of contact for all customers / centers within the region and is acco...