The epson content manager

Consumer & category insightsDefines and sizes the target of the brand, taking into account the consumption and social trendsTransforms the deep consumer & shopper understanding into insights and opportunities at brand / range levelDefines the direct and indirect competition and the key sources of growth for the brandTransforms the deep category understanding into insights and opportunities at brand / range levelFeeds the sales department with relevant category insights at a brand / range level Category and Brand strategyDefines an exhaustive diagnosis at a category, brand and range levels: drivers and barriers, key marketing activities that worked and didn't workDefines the brand positioningLeverages the brand vision and the brand purpose in all brand activitiesBuilds and sizes the yearly marketing plan in line with brand strategyRecommends relevant KPIs Product innovation & renovationBuilds differentiated innovation /renovation concepts in response to insightsAssesses the ideas / concepts vs business opportunities, brand strategy, R&D constraints, trade, supply constraints, expected profitabilityRecommends and implements actions on product (formula) and packaging to reach the best mixPuts in place research to test innovation/renovation ideas with CMI department Pricing strategyRecommends a price and format strategy considering the brand positioning, other products of the brand, competitive set, elasticity, potential cost of goods evolution and global profitabilityRecommends adjustments if necessary on the global price and format strategCo-defines trade promotion strategy with Sales department: promotional mechanics, relevant format, visibility strategy, seasonality Brand ExperienceWrites a clear integrated communication brief based on the brand ideaAligns internal partners & agencies on the brief, timing, roles & responsibilitiesDefines the overall touch points orchestration for the campaign: roles of the claim / play / talk and prioritization of the touch point planRecommends the right budget for each touch point including the media planDefines the right KPIs for each touch point and for the overall campaignFinancial managementRecommends the brand / range budget aligned with yearly marketing planManages and controls the brand /range budget aligned with defined priorities Communication and Digital leader Transversal responsibilities:Lead and coordinate Communication and Digital strategies with MD and another BMLead and coordinate Communication Digital transversal processes with communication agenciesImplementation and assessment of digital performance toolsInspire the team with updated external digital knowledgeCollaborate with MD, GM and HR in the Company´s digital transformation process FMCG Multinational CompanyInteresting & Challenging OpportunityUniversity Degree and ideally Master in Business, MKT or DigitalMinimum of a 5 years' experience in MKT brand management in multinational environments dealing with Headquarters, media/communication, and digital oriented agencies. FMCG ideallySolid in Digital environments to challenge agencies and inspire local teams: Strategy, content, Social Media, data management, media planning (on line video, programmatic, youtube, facebook, etc.). influencersExperience and knowledge on agile methodologiesExperience in product developmentBusiness holistic approach: MKT, trade, financeStrong analytics strengths: market trends, consumer understanding, media and digital performance, etcStrong communication and persuasive skillsHigh level of English and ItalianUser level computer skills. Databases (SAP; Nielsen; internal computer programs).Solid Social Media and digital tools knowledgeIT skills: daily user of IT tools (SAP, windows, internet) FMCG multinational company guided by a sense of purpose and responsibility and respect for the world. Fast-growing FMCG Company High internal exposure

Hosco The Palace Company Europe is looking for a HR Training Specialist to join our HR Team. The person will report to the Talent & Culture Manager and will take care, for the 6 Hotels & Resorts in Italy and the Baglioni Resort Maldives, of: * Working closely with stakeholders to understand learning needs and align course content and delivery methods with organizational goals * Regularly assess the effectiveness of course delivery through participant feedback and performance metrics, making improvements as necessary to enhance learning outcomes * Supporting the design and improvement of training activities * Managing Italian funded training * Scouting and meeting with training providers * Producing and regularly updating KPIs for training initiatives. The person must comply with the following requirements: * 3/4 years of experience in the training and development area * Deep knowledge of Italian funded training * Fluent English. Spanish knowledge will be considered a plus. * Very good computer knowledge (Excel, Power Point, Canva and other Graphic program) * Excellent organizational skills and precision * Creative and enthusiastic personality, willing to work in a multicultural environment * Proactive attitude, focusing on continuous improvement and innovative solutions * Flexibility and willingness to face continuous challenges and continuous learning * Excellent communication and cooperation skills; demonstrated ability to handle multiple tasks and work effectively in a dynamic environment. * Strong resilience under pressure and strong result orientation * Excellent problem-solving skills and ability to work both in teams and individually. What do we offer? * Ticket Restaurant * Opportunities for professional growth. * Ongoing training and support in skills development. Interested parties (L. 903/77) are invited to send a detailed curriculum vitae, with attached consent to data processing as provided for by Legislative Decree 196/03 Baglioni Hotels & Resorts Settore: Altro Ruolo: Altro