DIGITAL RETAIL MARKETING… A MILANO

Digital Retail Marketing Analyst - Temporary Contract Our client is an important asset management multinational company. For their office based in Milan, we are looking for a: Digital Retail Marketing Analyst - Temporary Contract Support the team in digital activities across all client segments Own the digital calendar, planning and monitoring the Italian digital activities, working in collaboration with the other marketing team members Manage websites and mobile application working with central teams and external agencies. Support the management of the local wealth digital platform, liaising with external vendors and implementing a set of standard analysis on key numbers (by client/campaign, Asset class,...) Expert on email marketing platform, create automated email campaigns based on Oracle Eloqua. Create and perform A/B testing to optimize email sends Audit and optimise web content with regards to SEO and SEM to maximize traffic and conversion through core digital marketing tactics working with our internal teams and agencies Assist in developing effective display campaigns, including banner ads, and retargeting Contribute to deliver, in collaboration with the other team members and external vendors, digital events (eg. Webinars, events in streaming) Monitor and track performance for regular and ad-hoc reporting (e.g. With Adobe Analytics, other standard tools and internal tools) in collaboration with central teams Review digital materials for accuracy and timeliness of contents on proprietary and third parties web sites 2- 5 years' experience in marketing with a strong focus on digital marketing Proficient skills in using Content Management Systems (e.g. TeamSite/Opentext) Html knowledge is a plus Solid image editing skills Knowledge on how to use a CRM Experience on delivering email programs through Eloqua Hands-on approach but with regulatory requirements in mind Strong project management capabilities Data literate and able to use analytics to help drive decisions (e.g. For Adobe Analytics) Solid understanding of SEO and SEM to help improve the pages long-term Italian as native language and fluent in English Proficient with MS Office and digital workflow tools. Inserzionista: Michael Page